The people, experience and creative judgement behind the work.
Nadir and Ihsan founded Stories Arabia in 2019, after each spending a decade in media production across the UAE. They had seen strong ideas limited by budgets that could not support international production models. The company was built to bring that standard of work within reach of more brands.
The belief behind it was simple. The right story, told well, changes how people see a place or a brand. The creative idea matters, but so do the decisions made in bringing it to screen.
Since then, our work has taken us from theme parks and hotels to restaurants, banks and property developers, across Dubai, Abu Dhabi and the northern emirates.
A billboard on Sheikh Zayed Road, a screen at Bluewaters and a reel on a phone ask different things of an image. Each should still feel like the same brand. That attention to where the work will be seen shapes how we make it.
I lead creative strategy and client partnerships at Stories Arabia. My work often begins before a formal brief takes shape, developing the positioning, concepts and creative direction that define a campaign. I bring extensive experience in media production across the UAE to this role and hold an Honorary Doctorate in Media.
I oversee production and operations, from crew planning and location management to scheduling, permissions and post-production. My experience across the Emirates informs how we approach complex shoots, demanding locations and fixed delivery schedules. My focus is on maintaining the creative standard throughout production and delivering the work as agreed.
Filming in an operating attraction, hotel or public venue comes with its own demands. We know the locations, the access requirements and the approvals involved in producing across the Emirates.
Direction, camera, casting and post-production inform one another from the start. A decision about how a scene will be filmed can change who belongs in it, how it is lit and what the finished edit needs.
We have covered sensitive assignments and events where information needed to stay private until the official announcement. The people responsible for those productions need a crew they can trust.
Both languages are part of how we brief, direct and produce. It matters when a shoot brings together clients, crew and talent from different backgrounds.
Brand films, promotional videos and ad films, commercial and lifestyle photography, event coverage, social media content, model casting and influencer marketing. Each service can be commissioned on its own or brought into a wider production.
Tell us what you're planning and we'll come back with an approach. If you're still working out the brief, start with a conversation.