Promotional videos and ad films
A promotional film has a short window to get someone's attention and give them a reason to keep watching. We make commercials, launch films and campaign videos built around an idea worth remembering, carrying it from the first concept through direction and the final edit.
What is included
Creative concept and script.
We start with what the campaign needs people to notice, feel or remember, then develop the idea and the script that will carry it. You see the treatment before anything goes into production.
Direction that brings the idea to life.
Everyone on set knows their part before they arrive. Direction holds the performances, camera work and styling together, carrying the idea through the shoot and into the edit.
Casting for the story.
Where the film needs people on screen, we look-test and book models and actors who suit the roles and the world the film creates.
Edits for different placements.
A commercial running on a large screen and a short ad on a social feed have different demands. Where the campaign calls for both, the shoot is planned for each, and the finished versions carry the same idea.
How a production runs
Locations, permissions, crew and timings are settled before the shoot, whether the production takes place in Dubai or elsewhere in the Emirates. In post, we bring together the edit, colour grade, sound and any motion graphics or voiceover the concept calls for. Each version is finished to the specifications of its intended platform.
Common questions
Can you develop the creative idea as well as produce the film?
Yes. We develop the concept, treatment and script with you before production begins.
Can you produce short advertising films for social media?
Yes. We produce short-form ads and promotional videos for social platforms, with the format and duration agreed at the brief.
Do you handle casting?
Yes. We handle shortlisting, look tests, bookings and talent coordination where the film calls for people on screen.
Can you include motion graphics and voiceover?
Yes. Both can be part of the production, including Arabic and English voiceover.
Do you film outside Dubai?
Yes. We produce films across all seven emirates, including multi-location shoots.
Start a project
Tell us what you're launching or promoting and we'll come back with a creative approach.